Why Wool!?

We’ve been selling great wool socks and long underwear for decades! But, customers always want to know: Why should I wear wool when I have a drawer full of cotton socks?

There’s a couple answers to this question. For one, cotton is a poor insulator, especially when it’s exposed to any moisture. This means that once the outdoor temp dips too low, or you get that first splash over the top of your boot, you’ll be in Chilly-Town!

Wool can also absorb a lot MORE moisture than other materials. When you start sweating in your hiking boots or work boots, you’re going to be able to stay comfortable much longer in wool socks. Wool also dries out much faster!

A lot of our customers still associate wool with being scratchy, uncomfortable, and bulky. But at our store, we’ve got a huge selection of great wool socks and apparel. Modern manufacturing and hybrid materials also make them SUPER comfortable, soft, and pliable.

Come check out what we have and ask our staff some questions. You’ll be glad you did!